Webinars
How Risk and Internal Audit Operate in Social Purpose Companies with Deloitte and BCLC
September 13, 2023
Join us for a one-hour webinar as leaders from The British Columbia Lottery Corporation (BCLC) and Deloitte discuss key insights from their latest paper, How Risk and Internal Audit Operate in Social Purpose Companies.
Topics include how risk and internal audit functions can become equipped to operationalize their company’s social purpose and recommendations for senior leaders.
Leading on Purpose: How Social Purpose Leaders can Bring a Company’s Purpose to Life
May 10, 2023
Learn from three social purpose leaders about their purpose journey and why it’s beneficial for businesses to adopt and embed a social purpose. If you’ve been thinking of defining your social purpose but haven’t yet made the leap, this discussion will provide actionable steps and inspiring insights to help you with your ‘how’ and ‘why.’
Marketing on Purpose: How Marketing Differs in a Social Purpose Company
Oct 28, 2022
Rethink your approach to marketing around positioning your company. Learn from social purpose leaders on how to differentiate your business from its non-social purpose competitors, how to adapt your marketing strategies, and what metrics and key performance indicators best measure your desired outcomes.
Take the Purpose Plunge: How Social Purpose Companies Embed Their Purpose into their DNA
Jun 22, 2022
Now that you have adopted a social purpose for your organization, how do you fully live your purpose every day? As revealed by Corporate Knights’ recent rating of social purpose companies, becoming an authentic purpose-driven company is a journey. According to Harvard Business School professor, Ranjay Gulati, you need to avoid convenient purpose, purpose as a disguise, and purpose on the periphery. Learn from three social purpose leaders ranked “Platinum” by Corporate Knights.
Marketing on Purpose. The rise of the purpose-led brand.
Nov 20, 2020
In this session, Marketing and Purpose experts will dig into how social purpose companies differentiate in the marketplace, how to avoid purpose-washing, how to leverage your purpose to attract, retain and engage companies, and other marketing and customer engagement topics.
Social Purpose in the Time of Covid
Jun 16, 2020
This episode features special guests Allen Langdon, CEO of Encorp Return-It and Richard Kouwenhoven, President and COO of Hemlock Printers. Mary Ellen Schaafsma, from the Social Purpose Institute of the United Way Lower Mainland moderates as these two Purpose leaders share their experiences and decisions around their Purpose prior to, and now during, the COVID crisis.
Responsible Disruption: Purpose-Led Disruption
May 6, 2020
This episode features Mary Ellen Schaafsma, from the Social Purpose Institute of the United Way Lower Mainland, and special guests Mike Schilling, CEO of Community Savings Credit Union, and Chris Peacock, CMO from Traction on Demand.