Marketing on Purpose: How Marketing Differs in a Social Purpose Company
Now that you have adopted a social purpose for your organization, you have to rethink your approach to marketing around positioning your company, mobilizing your stakeholders and growing the business.
Learn from three social purpose leaders:
- How social purpose marketing is different from other types of marketing
- How a social purpose company differentiates itself from its non-social purpose competitors
- The role of employees and how best to structure your marketing department to achieve your social purpose marketing ambitions
- What marketing metrics and key performance indicators best measure your desired outcomes
Moderator: Coro Strandberg, United Way Social Purpose Institute Advisor
- Peter ter Weeme, Chief Social Purpose Office and VP Player Experience, BCLC
- Jonathon Fowlie, Chief External Relations Officer, VanCity
- Tony Scott, CEO, Pro-Claim Group
Date and time
Fri, 28 October 2022
12:00 PM – 1:00 PM PDT
Social Purpose Hot Seat: Apply to participate as a “Critical Friend”
Recurring Event. Apply for an invitation to attend on the next available date
There is accelerating momentum around businesses becoming a force for good. If you are as passionate about this subject as we are, apply to be a Critical Friend and help businesses define the humanitarian reason they exist. As a Critical Friend, you will have the opportunity to provide valuable insights “at a Hot Seat”, where emerging social purpose businesses will present their draft social purpose for feedback and advice on how to improve it.
Propelling Purpose: The Road to the Purposeful Economy
November 17-18, 2021
We are very excited to be hosting the first-ever Canadian Purpose Economy Summit on November 17 – 18, 2021.
The Virtual Summit is an opportunity to learn, be inspired, and connect with others who are advancing social purpose in business. Attend to have your say in building the roadmap to the Purpose Economy. Join leaders of business, government, academia, government, and NGOs, along with investors, incubators, and accelerators to co-create strategies to scale social purpose in business and design an economy powered by purpose.
Social Purpose: What is it? Why do I need one? How do I get one?
October 7, 2021
What is it? Why do I need one? How do I get one?
Purpose is the buzzword of the moment — but what is it, really? Isn’t it the same as CSR? If we give to charities and support our local sports team, do we already have one? What would a Social Purpose do for my company? Will it help or hinder our profits? Do we really need one? Do our customers or employees care? How do you even get one?
If you aren’t sure about the answer to these questions, this workshop is for you!
How to Build an Authentic Social Purpose Company, Avoid Purpose-Washing and Drive a Purpose Economy
October 4, 2021
The Purpose Partnership between GLOBE Series, Social Purpose Institute at United Way and Junxion is excited to bring you our third interactive workshop on social purpose in business. On Oct 4, 2021, the social purpose community will gather for a virtual session to learn from two social purpose pioneers, be inspired and make connections with purpose peers. The session opens with reflections from leaders in the purpose space, followed by a brainstorming activity on what it means to commit authentically to social purpose in business as we build-back-better in Canada.
If we are going to build a Purpose Economy, what practices should we expect from businesses and how can we distinguish between businesses that are purpose-authentic and those that are purpose-washing? Register today and join us in creating an authentic and accountable Purpose Economy in Canada!
Social Purpose In Business
May 12, 2021
Hardly a whisper a few short years ago, Social Purpose is now quickly on its way to becoming table stakes for running a successful business—a trend that has only been amplified by the current pandemic
How does a business harness this movement and itself become an engine for positive social impact? Can defining a societal ambition as the reason a business exists really increase customer loyalty, employee engagement, product innovation and ultimately the bottom line?