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The Social Purpose in Business Movement: a Growing Concern

Last week, the Social Purpose Institute (SPI) launched its third “Social Purpose Innovators” cohort.  

We are excited that another group of businesses are joining the social purpose in business movement, helping to bring social good to their communities through their core business. Over the next year, these companies will be working closely with SPI to define and articulate their social purpose – finding ways to take a stand, address a societal need, or transform their industry so that their business grows, attracting employees, customers and innovation.  

What is Social Purpose Innovators?

Social Purpose Innovators is a cohort-based, business model-focused, intensive program that includes a mix of expert and peer-to-peer learning, collaborating, and hands-on work – both in and between sessions. Participant partners from each company work together and with other organizations (non-competitors) to brainstorm go-forward approaches to help them define and refine their unique social purpose.  

It’s a proven model that meets the needs of businesses as they move through the process to adopt, adapt and tailor their own unique social purpose. The Social Purpose Institute already has over two dozen companies on their path to purpose. This new cohort will help to scale and grow the movement, powering their brands and elevating their social impact. 

What companies are participating in Social Purpose Innovators?

It is a pleasure to announce our new crop of Social Purpose Innovators, participating in the year-long program:

  • ABC Recycling: A large scrap metal recycling company.
  • CGIS: A global supplier of high-performance valves, controls, and automation.
  • Community Savings Credit Union: A full-service financial institution rooted in BC’s labour movement.
  • Forecast Coffee: A Whistler-based company with four brands, including coffee sales, a cafe and a grocery store.
  • Inovatec: Providing cloud-based software solutions for automotive, equipment, and powersports finance and lease.
  • Keela: Providing cloud-based CRM software for small nonprofits.
  • Pacific Blue Cross: Offering health, dental and travel benefits to British Columbians.

Gaining Alumni Perspective

Two alumni participants of Social Purpose Innovators kicked off the day. They finalized their social purpose earlier this year. Michelle Reid, Sustainability Czar of Mills Office Productivity, and Byron Sheardown, CEO of International Web ExPress, were both on-hand to shed light on the program, what to expect, and how having a social purpose has made an impact on their work, company and culture.  

“This [process] helped us define what we should be doing, and what we should be concentrating on. The SPI helped us get that all aligned. To me it was such a valuable process.”

— Michelle Reid, Sustainability Czar, Mills Office Productivity

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