Social Purpose Innovators

Social Purpose Innovators

Defining your business’ unique social purpose, creating social and business value.

Social Purpose Innovators is a unique program developed by the Social Purpose Institute at United Way to help businesses uncover or refine their core, societal reason for being.

It is an interactive, cohort-based program that guides companies through the journey of determining their best-fit Social Purpose. The Innovators Lab is a 12 month peer collaboration of 8 values-based businesses. Here, participants work with peers and expert facilitators through a proven process of research and ideation to develop the company’s enduring north star.

Who Should Join?

Join us if you are a visionary leader and want to be at the cutting edge of this business innovation. The tools, knowledge and resources you’ll get access to will help you lead your company to long-term success – by uncovering a purpose that leverages your business for social good in ways that help your business grow.

Program Highlights

Social Purpose Innovators is a cohort-based, strategy-focused, intensive program that includes a mix of expert and peer-to-peer learning, collaborating, and hands-on work – both in and between sessions. Participant partners from each company work together to prepare for each session, present results of their learnings, and work with other organizations (non-competitors) to brainstorm go-forward approaches to help them define and refine their unique Social Purpose.

Social Purpose InnovatorsSocial Purpose Innovators includes six 4-hour lab sessions. It involves several hours of preparatory work between each session to research, ideate, define and create your organization’s Social Purpose.

Two cohorts of Social Purpose Innovators are offered per year (Spring and Fall) to a limited number of participating organizations.

Don’t miss out!

To find out more about Social Purpose Innovators:

What Social Purpose Innovator Participants are saying

“In business today it is critical to be able to tell your business’ ‘story.’  The United Way’s Social Purpose Innovators Lab was an excellent process for us to reflect on, and refine, our story and how we fit into what is happening in the world around us.”

“Defining our social purpose at first was a daunting idea, … especially for a small company like ours. Once engaged in the process I found the steps taken revealed a much deeper and fulfilling journey as we learned about and from our employees, customers and suppliers. I believe defining our Social Purpose will strengthen us as a company from the inside out.”

“I found that the group dynamic adds a valuable dimension to the learning in the sessions… It was enlightening to learn about other businesses and their approach to finding their social purpose. Many ideas and insights were sparked during the company presentations and ensuing discussions.  Reviewing and discussing the frameworks with another company was useful. “

“It was a wonderful session and we are excited to be embarking on this journey. The expertise and guidance are immensely helpful, as are the other participating businesses. Case studies and practical examples provide great understanding. I was somewhat anxious before attending the first meeting and although I realize we still have a ways to go, I feel much more confident on the process and guidance available to us. Thank you to Mary Ellen and Coro for their insights.”