Propelling Purpose Media Toolkit

Affiliates

Affiliates Toolkit

Thank you for joining the Propelling Purpose Summit and sharing this exciting opportunity with your network! 

Please use the resources in this toolkit to promote the Summit and offer your network your organization’s unique discount code of 15% (your code was provided in the email you received.) 

Sample Text for your Social Media Post (feel free to tailor): 

Join the first-ever national virtual summit on the Purpose Economy, a ground-breaking event bringing together business, civil society, government and allies to learn, be inspired and connect with others to grow the purpose economy in Canada and accelerate social purpose in business! Hosted by the @SocialPurposeInstitute, the event has over 60 speakers on the front lines of purpose. https://propellingpurpose.ca  

As a valued member of our network, you will receive a 15% discount when you enter code [Unique Code]. 

#PropellingPurpose  #SocialPurposeBusiness #PurposeInBusinessWeek  

Graphics for use on social media posts: 

Facebook/LinkedIn/Instagram Post: 1080 px X 1080 px  

Twitter Post: 1600 px X 900 px  

Sample Email Text (feel free to tailor): 

Dear Friends,   

We are delighted to invite you to join us at the first-ever National Summit on the Purpose Economy: 

Propelling Purpose Summit 2021
The Road to the Purposeful Economy 
November 17 & 18, 2021   

This Summit as an exciting opportunity to build momentum around business as a force for good. It is a ground-breaking event bringing together business, civil society, government and allies to learn, be inspired and connect with others to grow the purpose economy in Canada – and accelerate social purpose in business! Hosted by the Social Purpose Institute at United Way, the virtual event has over 60 speakers on the front lines of purpose.    

As a valued member of our network, you will receive a 15% discount to participate in this ground-breaking virtual event! Enter this Code [Unique Code] where it says Enter promo code under Tickets when you Register here.  

We look forward to seeing you!  

#PropellingPurpose  #SocialPurposeBusiness  #PurposeInBusinessWeek 

Graphics for use on email: 

Email header: 5000 px X 1342 px  

Speakers

Speakers Toolkit

Thank you for joining the Propelling Purpose Summit and sharing this exciting opportunity with your network! 

Sample Text for your Social Media Post (feel free to tailor):  

[Organization name] is pleased to announce that [Speaker Name, Title] is contributing to the Canadian Purpose in Business movement by speaking at the Propelling Purpose 2021 Summit, a unique two-day virtual event. Register with this code: PAN-21, for a 15% discount! 

 

Social media graphics for use:

  • Facebook/LinkedIn/Instagram: 1080 px X 1080 px           
  • Twitter: 1600 px X 900 px

 

Sample newsletter text (feel free to tailor):

Accelerating Social Purpose in Business 

[Organization name] is pleased to announce that [Speaker Name, Title] is contributing to the Canadian Purpose in Business movement by speaking at the Propelling Purpose 2021 Summit, a unique two-day virtual event.  

On November 17 and 18, 2021, leaders and change-makers in business, finance, academia, civil society, and government are co-creating a new narrative and vision for a Canadian Purpose Economy that fosters a thriving future for everyone within planetary boundaries.    

The Summit, designed for both newcomers and veterans of the purpose in business movement, will immerse participants in innovative thinking around the role of business in society. It will provide the opportunity to find new allies and partners in achieving our collective social purpose business goals. 

A key outcome of the Summit will be a Purpose Economy Roadmap to accelerate and grow social purpose business in Canada. 

For details on the Summit program, the 60+ speakers, and to register, visit propellingpurpose.ca.  

As a valued member of our network, you will receive a 15% discount by registering with this code PAN-21. 

We hope to see you there to help accelerate business as a force for good! 

Purpose in Business Week

Purpose in Business Week Toolkit

This November 15-19, 2021, join Social Purpose Champions across Canada in celebrating the first-ever #PurposeinBusinessWeek. Declare your organization’s commitment and actions to social purpose business and the Purpose Economy! By spotlighting this approach to business, we will generate a national conversation around all things Social Purpose and this new force for positive change.  

Profile Your Purpose Commitment  

We encourage any organization or individual to make a Purpose-related announcement during the week and use the hashtag #PurposeinBusinessWeek to elevate Social Purpose in business. Examples include: issue a white paper/research release on some aspect of Purpose; announce a new significant Purpose initiative, commitment, policy, activity, or partnership; or simply declare your organization’s support for Social Purpose in Business.  

Let us know your announcements in advance (engage@socialpurpose.ca), tag us in your posts (see below for handles) and we will amplify it!

 

Social Media Sample Text (tailor as needed):

<insert your announcement here> follow with one of:  

Social purpose businesses are a beacon of hope during these turbulent times. Learn how to join this growing movement.   

#PurposeinBusinessWeek #SocialPurposeBusiness #PropellingPurpose 

Or 

As society faces the converging crises of rising inequality, pandemics, systemic racism, and climate change, the world is looking to business to spark positive change. Social purpose business are critical to addressing society’s challenges and putting society on a sustainable path. 

#PurposeinBusinessWeek #SocialPurposeBusiness #PropellingPurpose 

Or  

just the hashtags: #PurposeinBusinessWeek #SocialPurposeBusiness #PropellingPurpose 

Or 

Your own sentence(s) that support your announcement.   

Hashtags and Social Purpose Institute Handles 


Social Purpose Resources 

Purpose in Business Week is brought to you by the Social Purpose Institute at United Way British Columbia. To learn more about how the social purpose movement can unleash your company’s potential for social good, click here. 

We look forward to hearing from you!