Join us in Celebrating the Second Annual Purpose in Business Week!

By Lauren Stanton Nixdorf, Operations Coordinator, United Way Social Purpose Institute

October 27, 2022

From November 14-18, join Social Purpose champions across Canada in celebrating #PurposeinBusinessWeek by sharing your social purpose journey or declaring your organization’s commitment to social purpose business and the Purpose Economy. By mainstreaming this concept in business, we continue to create national buzz around all things Social Purpose and generate a new force for purpose-driven business practices. 

“As a social purpose company, we’re harnessing all our enterprise capabilities, talents, and resources to build better futures together.  We believe social purpose is the business model the world needs to tackle the complex, systemic issues we face today, and are excited to support efforts to grow the purpose economy in Canada,” says Maureen Young, Vice President Social Purpose, Coast Capital.

Share Your Purpose Commitment

We encourage any organization or individual to make a purpose-related announcement on their social channels during these five days and use the hashtag #PurposeinBusinessWeek to elevate Social Purpose into the mainstream. Examples can include:

  • your social purpose journey and statement,
  • a new Purpose initiative,
  • the impact your social purpose has had since its adoption,
  • white paper/research release on some aspect of Purpose,
  • a new commitment, policy, or activity,
  • new social purpose partnership,
  • or simply a declaration of support for Social Purpose in Business. 

Feel free to let us know your announcements in advance ( and tag us in your posts as we’d love to help amplify your message (see below for handles).

Hashtags and United Way Social Purpose Institute Handles

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