About the Social Purpose Institute at United Way
In an increasingly turbulent world, having a compelling north star that benefits society, stakeholders and business creates a pathway to business and societal success. In fact, companies whose purpose is a core driver of strategy are more likely to realize successful innovation and consistent revenue growth than competitors.*
At the Social Purpose Institute, we offer a structured and supportive environment that will help you incubate, accelerate and scale social purpose as a way to drive both your business growth as well as your company’s potential for social good.
Our programs, workshops and services have been designed to help business leaders, like you, identify and leverage your organization’s core social purpose to create positive change in your community while building new value for your employees, customers, partners, suppliers and shareholders – all with a view to strengthening your business.
Join like-minded professionals for an intensive, interactive inquiry into the practical challenges of creating buy-in, defining and implementing social purpose in your organization. Discover how to fine-tune strategies, learn best practices and build new relationships with peers who share your vision of creating a better world through business.
Learn how you can unleash your company’s full potential:
About United Way of the Lower Mainland
United Way serves the needs of our local community and ignites the desire in everyone to improve this community we call home. Through United Way you can mobilize people to address a local issue, collaborate with a network of partners to solve a problem, or give financially to support our programs that create life-saving connections for local kids and seniors.
United Way of the Lower Mainland has been piloting Social Purpose programs since 2016 and is a recognized leader in the field. We have the proven expertise, connections and ability to bring together all of our partners, across industries and sectors — including the business community, non-profit service providers, government entities and leading experts to bring about positive, lasting change in our community. It’s part of how we show our local love.
To learn more, visit uwlm.ca
*Source: Harvard Business Review, 2015; http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf
Social Purpose Experts at United Way
Mary Ellen Schaafsma
A social purpose differentiates a business with its customers, is a source of innovation, and future-proofs operations. Being at the leading edge of this business advancement, you bring your company to a place of producing not only products, services and profits but a more equitable and sustainable future for all.
Mary Ellen is the Director of the Social Purpose Institute and United Way of the Lower Mainland. She is dedicated to fostering Social Purpose in businesses – across the Lower Mainland and Fraser Valley — to help companies benefit from the act of installing Social Purpose at their core, creating tangible and meaningful community benefits. Mary Ellen has a Master in Health Administration from the University of Ottawa and a Certificate in Social Innovation from SFU.
Coro Strandberg is the Social Purpose Advisor to the United Way and President of Strandberg Consulting. She is a leading Corporate Social Responsibility and Social Purpose consultant in Canada — advising companies, industry associations and governments on strategies to integrate social and environmental impact into business models and management systems — stewarding businesses and communities to help build a stronger future.
Zaid is Administrative Support at the Social Purpose Institute. He coordinates and executes the Institute’s events and supports its day-to-day operation. Zaid’s journey toward Social Purpose in Business started in foreign markets where he led Corporate Responsibility and Sustainability portfolios across various sectors as an advisor, a policy advocate, and as a practitioner.
Philip Manzano is the Marketing & Communications Strategist for the Social Purpose Institute. He has worked as a communications professional within the nonprofit sector at many levels: grassroots, local, regional and national. He’s also spent time managing national CSR strategies for companies such as Microsoft Canada and Tata Consultancy Services. He also previously worked with United Way Peel Region for several years. His passion is for helping companies tell their story, and helping to grow and scale the social purpose movement.