DEFINE AND IMPLEMENT YOUR SOCIAL PURPOSE
Through a mix of expert facilitation and peer-to-peer learning, the Social Purpose Institute offers cohort-based, strategy-focused programs and support designed to help businesses uncover or refine their core, societal reason for being.

Propelling the Canadian Purpose Economy eBook
Social purpose business is taking off in Canada. The first national virtual dialogue on social purpose business, the Propelling Purpose Summit: The Road to the Purposeful Economy, November 17-18, 2021, helped propel the move to a future where social purpose is mainstream. The results of this national dialogue are captured in this eBook designed to help business leaders, investors, policymakers, academics, media, civil society, and social purpose professionals grasp the potential of this burgeoning movement – and find their place in it. We are at a historical moment where the potential exists to design an economy whose purpose is long-term well-being for all on a thriving planet. It needs accelerators from across the economy, provinces, sectors, and communities to realize this potential.
Check out the eBook to find the role you can play to change the course of business for good.
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What is Social Purpose?
Social purpose is an emerging trend in business – where companies define their reason for being in social terms, and place it at the core of their operations so it becomes the engine that powers the business and contributes to a better world.
It gives companies a competitive advantage, helps them navigate turbulent times, and creates new opportunities for maximizing profits and building shareholder value.
Social Purpose is good for business and good for society.
Through our Social Purpose Institute, United Way helps companies identify and develop their own social purpose propositions. And we work with business leaders to unleash their company’s potential to create positive social change that will improve the communities we call home.
Social Purpose Business Services
Social Purpose Innovators
Define and articulate your business’ unique social purpose for progress and growth.
Social Purpose Implementers
Guiding businesses with an articulated social purpose through the process of implementing and fully integrating that purpose.
Professional Development
Equip your staff teams to apply your social purpose in their roles/functions and much more.
In an increasingly digital and global market, it’s no longer good enough to just make or deliver the best products. Instead, more and more businesses are being judged by the values they hold and by the effect they’re having in the larger community. And today’s employees and consumers choose to do business with companies that make the world a better place.
Learn how you can unleash your company’s full potential:
Latest Social Purpose News
Why Social Purpose Matters for your Business
Latest news: Why Larry Fink’s words should spur you to action.