Social Purpose Institute
Growing Business for Good
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What is Social Purpose?
Social purpose is an emerging trend in business – where companies define their reason for being in social terms, and place it at the core of their operations so it becomes the engine that powers the business and contributes to a better world.
It gives companies a competitive advantage, helps them navigate turbulent times, and creates new opportunities for maximizing profits and building shareholder value.
Social Purpose is good for business and good for society.
Through our Social Purpose Institute, United Way of the Lower Mainland helps companies identify and develop their own social purpose propositions. And we work with business leaders to unleash their company’s potential to create positive social change that will improve the communities we call home.
Social Purpose Business Services
Social Purpose Professional
Advancing social purpose in business through expertise, resources and peer learning.
Social Purpose Innovators
Articulating your business’ unique social purpose for progress and growth.
Social Purpose Implementers
Guiding businesses with an articulated social purpose through the process of implementing and fully integrating that purpose.
In an increasingly digital and global market, it’s no longer good enough to just make or deliver the best products. Instead, more and more businesses are being judged by the values they hold and by the effect they’re having in the larger community. And today’s employees and consumers choose to do business with companies that make the world a better place.
Learn how you can unleash your company’s full potential:
Why Social Purpose Matters for your Business
Latest news: Why Larry Fink’s words should spur you to action.