In times of crisis, Having a Social Purpose is more important than ever.
Find out how we can help you with that.
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What is Social Purpose?
Social purpose is an emerging trend in business – where companies define their reason for being in social terms, and place it at the core of their operations so it becomes the engine that powers the business and contributes to a better world.
It gives companies a competitive advantage, helps them navigate turbulent times, and creates new opportunities for maximizing profits and building shareholder value.
Social Purpose is good for business and good for society.
Through our Social Purpose Institute, United Way of the Lower Mainland helps companies identify and develop their own social purpose propositions. And we work with business leaders to unleash their company’s potential to create positive social change that will improve the communities we call home.
Social Purpose Business Services
Social Purpose Innovators
Define and articulate your business’ unique social purpose for progress and growth.
Social Purpose Implementers
Guiding businesses with an articulated social purpose through the process of implementing and fully integrating that purpose.
Professional Development
Equip your staff teams to apply your social purpose in their roles/functions and much more.
In an increasingly digital and global market, it’s no longer good enough to just make or deliver the best products. Instead, more and more businesses are being judged by the values they hold and by the effect they’re having in the larger community. And today’s employees and consumers choose to do business with companies that make the world a better place.
Learn how you can unleash your company’s full potential:
Why Social Purpose Matters for your Business
Latest news: Why Larry Fink’s words should spur you to action.