SOCIAL PURPOSE EXPERTS AT UNITED WAY
MARY ELLEN SCHAAFSMA
Mary Ellen is the Director of Social Innovation and Research at United Way of the Lower Mainland. And she is the leading expert steering the Social Purpose Institute. Mary Ellen is dedicated to fostering Social Purpose in businesses – across the Lower Mainland and Fraser Valley – to help companies benefit from the act of instilling Social Purpose at their core, creating tangible and meaningful community benefits. Mary Ellen has a Master in Health Administration from the University of Ottawa and a Certificate in Social Innovation from SFU.
Coro Strandberg is the Social Purpose Advisor to the United Way and President of Strandberg Consulting. She is a leading Corporate Social Responsibility and Social Purpose consultant in Canada — advising companies, industry associations and governments on strategies to integrate social and environmental impact into business models and management systems — stewarding businesses and communities to help build a stronger future.